THE CHALLENGE
Fashion has as its essence the change, the transformation of both materials and the people who wear it; clothing becomes a part of the person who wears it and forms a bond with them.
ENG
"Clothing becomes a part of the person who wears it and forms a bond with them."
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Fashion has as its essence the change, the transformation of both materials and the people who wear it; clothing becomes a part of the person who wears it and forms a bond with them.
When searching for the brand name together with our client, we brainstormed and considered various options, but we collectively decided on the word ADHOC, which is used when something is made for you, something that suits the occasion for which it should be used. A symbol was created to denote quality and, upon seeing it, convey the idea of elegance and sobriety.
Using the logo as a base, various elements needed for the brand were generated, such as labels, posters, bags, and everything necessary to adequately convey what the brand is and connect with its audience.
