Guayabo Films invited us to work with them on the design of a brand experience they were creating for the launch of the new Ford Mustang. The idea was to create a microsite that had a direct connection to the event, linking the car to its history in classic and iconic movies.
TROUBLESHOOTING / IDEA
A microsite was developed with several pages, each one discussing a drink and the movie and character associated with it. A sleek and elegant design was created, which could be accessed through QR codes placed at the event.
The results were excellent, with positive feedback from the guests, and the microsite far exceeded the expected number of visits.