In today's globalized world, the need to learn multiple languages has increased, extending beyond English as it used to be. Whether for business or personal interest, learning languages such as Chinese, German, Russian, etc., has become essential based on individual needs. In the city of Torreón, Coahuila, there are many language schools, but few specifically focus on the German language. Guten Tag Torreón is an initiative where German is taught in a professional manner, with native speakers and instructors proficient in the language. They approached us to develop their website.
TROUBLESHOOTING / IDEA
The challenge was to create a simple and concise website, allowing visitors to explore their courses and understand the educational offerings. Their visual identity is modern, targeting a younger audience, incorporating a playful and interesting use of colors inspired by German culture. Simplicity was a key aspect, aligning with the cultural essence being represented.
The results have shown an increase in website traffic. The site effectively communicates the offerings in a straightforward and quick manner, giving it a professional appearance that sets it apart from competitors and portrays it not just as a startup but as a credible language learning endeavor.