"Environmental conservation has been one of the most important issues of the last 25 or 30 years. In the effort to protect the environment, companies dedicated to environmental care, protection, and measurement have emerged. One of them is Grupo Microanálisis."
Environmental conservation has become one of the most important issues over the last 25 or 30 years. In the pursuit of environmental preservation, companies dedicated to environmental care, protection, and measurement have emerged. One of these companies is Grupo Microanálisis, which entrusted us with the task of developing their website and corporate identity. We conducted a thorough analysis and research, examining their competitors both nationally and internationally. The conclusion led to a clean and timeless graphic design that would be impactful and differentiate them from their competitors.
TROUBLESHOOTING / IDEA
In parallel with the website, we implemented a database system that allows them to upload news and services. The goal was to create a platform that could grow continuously without compromising the visual and graphic standards set, including their typography and graphical elements. We aimed to create a site that conveys their professionalism, highlighting all their services. The color palette was carefully chosen, leaning towards shades of blue and green, symbolizing water and air, immediately evoking the environment.
RESULTS
We successfully developed a site that has been in constant evolution. We have also utilized various tools to help visitors understand the importance of environmental measurement and why companies consider Grupo Microanálisis one of the best alternatives in their field at this moment.
