THE CHALLENGE
When traveling to a new city, you always want to explore as much as possible – visit tourist attractions, iconic landmarks, try famous local dishes, and more. The role of the Convention and Visitors Bureau (CVB) is to attract visitors to the cities they represent, assisting with conventions and events. The CVB of Torreón entrusted us with the development of their website, which posed a significant challenge due to the vast amount of information it needed to encompass. In addition to detailing the functions of the CVB, the website had to provide comprehensive information about Torreón, including transportation options, tourist sites, restaurants, recreational and cultural centers. This way, visitors could get a clear idea of what to expect when exploring our city, serving as a promotional tool for them. All this information had to be well-structured for easy access.
