THE CHALLENGE
Metals, as chemical elements, transform when subjected to heat or pressure; they can be bent, cut, or crushed. The core idea was to depict a metal undergoing transformation, bending and taking on a completely new and solid form.
ENG
"Metals, as chemical elements, transform when subjected to heat or pressure; a metal can be bent, cut, or crushed."
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Metals, as chemical elements, transform when subjected to heat or pressure; they can be bent, cut, or crushed. The core idea was to depict a metal undergoing transformation, bending and taking on a completely new and solid form.
We created an image with two main elements: the symbol of 'S,' representing a metal in transformation, gradient from two colors, and the company name in a sober, lowercase, sans-serif typography, conveying the seriousness and modernity of the company.
The logo, now over 10 years old since its redesign, remains a modern image that sets this company apart from many others. It provides the company with branding that can compete on a global scale.
