"The pipes used in underwater oil installations, located hundreds of meters below the water's surface, are products where there can be no margin for error. The construction of these types of pipes demands precision and the highest level of professionalism."
The pipes used in underwater oil installations, located hundreds of meters below the water's surface, are products where there can be no margin for error. The construction of these pipes demands precision and the highest level of professionalism. Tuberia Laguna is a company based in Laguna with over 25 years of experience in this field. They approached us to develop their website, aiming for a professional site that would convey their expertise and working process.
TROUBLESHOOTING / IDEA
Since the website serves as one of the company's primary sales tools, the challenge was to create a site with comprehensive technical information, general data, and the company's history while ensuring it was well-designed and structured.
One of the key challenges was to create a site that loaded quickly on any type of device, ensuring easy navigation and instant access to information. We devised a well-structured grid and a visually appealing design, closely resembling editorial design. The site features a persistent floating menu with all the information, services, and products, accompanied by iconography for buttons.
The results speak for themselves. The site has experienced a sustainable increase in its visits, with user engagement time rising by over 200%. The loading speed has significantly improved. Monitoring tools such as Google Analytics allow the client to track all visits, and they can update their information whenever necessary. It was a fascinating challenge, as it involved an industry we were not deeply familiar with, along with various constraints and an audience accustomed to more conventional designs. We were given the opportunity to innovate, and we successfully created a cutting-edge, modern website that met the industry's existing standards.