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FROM MÉXICO MAKING DREAMS COME TRUE SINCE 2003

June 16, 2024, 8:55 pm

"Eating better for optimal health is a growing concern in our days."

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THE CHALLENGE

Improving one's diet for optimal health is a growing concern in today's world; there are many brands of multivitamins in the market, so it's important that the name and image serve as a distinctive feature to attract customers' attention.

TROUBLESHOOTING / IDEA

The name VERY VITAMIN was created, along with a symbol that combines the two Vs and plays with different colors. The idea is for this symbol to be the brand identifier and differentiate the brand from its competitors. The packaging utilizes typography in a very large size, covering the entire range of the packaging. This way, the name of each product stands out and is eye-catching from a suitable distance, making it easier for customers to locate.

RESULTS

With the appropriate use of color and typography, a modern image was achieved, suitable for the target market and capable of competing with any foreign brand.

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