"Strength, energy, power, movement—these are some of the things you gain from exercising. It's an image of activity and motion."
In recent years, there has been a significant increase in interest in exercise and physical health, leading to a surge in offerings worldwide, including workout clothing, shoes, fitness centers, and sports activities. Exercise brings about positive changes in people's health and attitude, keeping their bodies in optimal condition.
TROUBLESHOOTING / IDEA
To create a branding identity that stands out from the competition, we opted to design a symbol centered around a moving human figure. We also developed a custom typography with simple and direct strokes to convey the same idea effectively.
The resulting logo, when applied to their products, becomes iconic and easily recognizable. It sets itself apart from competitors and offers versatility by allowing different tonalities and shapes to be incorporated depending on the specific product it is used for.