THE CHALLENGE
Yogurt ice creams combine the best of both worlds, the taste of ice cream and the nutritious part of yogurt. They offer a variety of flavors that can grow based on the creativity of the people who make them.
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A playful and fun identity, just like every occasion when you enjoy the flavor of ice cream and brighten your life."
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Yogurt ice creams combine the best of both worlds, the taste of ice cream and the nutritious part of yogurt. They offer a variety of flavors that can grow based on the creativity of the people who make them.
The company MR SABOR asked us to create an image for its yogurt ice cream division. We chose to create a name and a suitable image that would be fun and playful, serving as a differentiator for the brand and giving it its own identity.
The change in the image helped the brand increase product sales and achieve a better position within the regional market.
