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FROM MÉXICO MAKING DREAMS COME TRUE SINCE 2003

May 20, 2024, 11:10 pm

A playful and fun identity, just like every occasion when you enjoy the flavor of ice cream and brighten your life."

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THE CHALLENGE

Yogurt ice creams combine the best of both worlds, the taste of ice cream and the nutritious part of yogurt. They offer a variety of flavors that can grow based on the creativity of the people who make them.

TROUBLESHOOTING / IDEA

The company MR SABOR asked us to create an image for its yogurt ice cream division. We chose to create a name and a suitable image that would be fun and playful, serving as a differentiator for the brand and giving it its own identity.

RESULTS

The change in the image helped the brand increase product sales and achieve a better position within the regional market.

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